Women on Wheels (WOW) is a special section of the Tire Mart website dedicated to the unique needs of women drivers. The goal of Tire Mart is to keep its customers on the road and as much as possible out of repair shops. WOW is out newest contribution to that goal by offering the special information which women need in order to stay safe, informed and confident on the road. There are everyday questions that come with owning and maintaining a vehicle and WOW will try to give women solid advice, tips and car care maintenance help to avoid future costly repairs. Not surprisingly, there are certain “secrets” and in-the-know tricks on how to keep your car running smoothly in the best and worst of times.

Knowing and following through on the best ways to prevent deterioration and harmful damage will also help your vehicle live well-past its life expectancy, ensuring a better resale value down the road. Learning how to keep your car in top running condition to avoid breakdown is essential to your safety on the road. Our Women on Wheels section will grow to provide over safety tips such as how to stay safe when travelling alone and how to avoid potential danger on the road.

With regard to vehicle maintenance, 74% of women state they are responsible for making the maintenance decisions concerning their vehicles. More than 65% of customers who take their vehicles to a repair shop for service and repair are women. Female customers tend to be more inquisitive and detail-oriented than their male peers. Some surveys have even indicated that women are more knowledgeable than men when questioned n the widest range of auto related facts. At WOW, we’ll focys on these realities and improve our ability to meet the needs and expectations of women who entrust their vehicles to the special care of Tire Mart.

Surveys have also shown that trust is by far the most important factor to women drivers and car owners when choosing service. Convenience is secondary. Tire Mart is committed to winning the confidence and trust of women and we hope our WOW resources will help to demonstrate that commitment.  

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